Sobre la calle Julio Verne en el Parque Lincoln —un área pública de esparcimiento y comercial muy transitada en la colonia Polanco— se despliegan 20 contenedores que funcionan como showrooms temporales de una selecta muestra del trabajo de diseñadores contemporáneos mexicanos, formando una concurrida feria urbana.

Through this platform, brands leave their habitats to create new environments and experiment with new ways of exposing their visions and products, as well as expanding the dissemination of their work.

Bringing together creative communities is one of the main objectives of this project, which is why Diseño Contenido takes ownership of public space for a weekend and takes design to the streets to generate dialogues between designers and society.